Being a woman comes with its challenges. It often feels like, no matter what we do, we’re being judged or doing something wrong.

 Society imposes certain expectations regarding our appearance, behavior, weight, work, caregiving roles, and it’s a constant struggle. The pervasive message is that we’re not doing enough, that we’re not enough.

When I started my company, many didn’t take me seriously. They dismissed my ambition, thinking, “Oh, look at this woman trying to build an empire, dream on, lady!” Little did they know, those of us with a passion for horses possess a unique power and magic.

Fast forward four years, and Sync has become a massive success because I held onto the belief that I am worthy and enough.

 I refused to let others dictate my story. I believe our wonderful customers sense the magic and intention behind our garments, feeling empowered and badass.

The deeper purpose of my brand has always been to remind women of their inner strength, their power, and the importance of self-love.

 Struggling with eating disorders throughout my life, it was crucial for me to showcase all body types and ages in our marketing.

 I want younger generations to love themselves as they are and embrace aging in a world that insists women must remain forever young to retain their value.

In case no one has reminded you lately, you are strong, resilient, and incredible. Consider the fact that you have a silent partnership with a magnificent 1200lb+ being; that, in itself, is pretty badass! 

So, go out there, shine your light, don’t let anyone dim it. Recognize your amazing worth because, as a woman, you are enough just as you are right now.

My wish is for you to feel the magic and intention woven into this collection. I want every woman to experience feeling good, comfortable, confident, and powerful!

With much love and gratitude 🦄,

Natalia Graf-Anders

CEO Sync Equestrian